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Do I Really Need a Professional Photographer?

Why Realtors Should Use Professional Photography

In today's digital age, where most people start their home search online, professional real estate photography is more important than ever. A well-composed and edited photo can make all the difference in whether or not a potential buyer will click through to learn more about your listing.

Here are just a few of the benefits of using professional real estate photography:

  • Increased visibility: Professional photos will help your listing stand out from the competition. A study by the National Association of Realtors found that listings with professional photos received 61% more views than those without them.

  • More leads: When potential buyers see your listing with professional photos, they are more likely to contact you for more information. This can lead to more leads and more sales.

  • Higher prices: Studies have shown that homes with professional photos sell for more money than those without them. In one study, homes with professional photos sold for an average of $17,000 more than those without them.

  • A better brand: Professional photos can help you build a better brand for your real estate business. When potential clients see that you take the time to invest in professional photography, they will be more likely to trust you with the sale of their home.

If you are a realtor, I highly recommend investing in professional real estate photography. It is a small investment that can have a big impact on your business.

Here are some tips for finding a good real estate photographer:

  • Ask for recommendations from other realtors.

  • Look for photographers who have experience shooting real estate.

  • Get quotes from several photographers before making a decision.

Once you have found a photographer, be sure to give them plenty of time to shoot your listing. The more time they have, the better the photos will be.

Professional real estate photography is an investment that will pay off in the long run. By hiring a professional photographer, you can increase your visibility, generate more leads, sell your homes for more money, and build a better brand for your real estate business.

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